Tahitian Noni juice can promote a healthy body in many ways. These Noni benefits are conferred by the phytochemicals contained within the fruit pulp, but before discussing the benefits of Noni let's first have a look at what it actually is.

Morinda citrifolia is also known as the Indian or beach mulberry tree, and is a member of Rubiaceae family. Although it originated in Southeast Asia, it has spread all the way to French Polynesia and the Dominican Republic. It is mainly cultivated in Tahiti for its fruit, known as cheese fruit or Noni fruit.

Although it is a staple food in some areas of the Pacific, it has a pungent smell and a bitter taste, and often eaten either raw or cooked only in times of famine. However, the fruit is particularly rich in phytonutrients, and many people swear by the Noni benefits it to maintain a glowing healthy body, free from disease and many of the health problems from which most people suffer.

The strange thing about it is the taste: you would not drink Tahitian Noni juice by choice, nor eat the fruit, so how were these Noni health benefits discovered? Hunger likely explains it: those forced to eat it through hunger were likely the lucky ones, who actually ate a nutritional diet even though they were eating a fruit normally eaten only in times of famine.

Among the conditions that Noni fruit is believed to protect you from are Cardiovascular disease, high cholesterol levels, asthma, cholesterol, strokes, migraines, a weak immune system, arthritis and some cancers. Many of these conditions should give you a clue as to the nature of the phytochemicals contained within the fruit, since most of them involve free radical attack and immune system response.

Prior to examining thee diseases and conditions in detail, let's have a look at the chemicals the fruit has been established to contain. It is rich in dietary fiber, offering 100% of the Dietary Reference Intakes of the Institute of Medicine for each 100g serving, and also contains enough Carbohydrate to meet 55% of you DTI needs. However, that is just the start.

The Noni pulp powder contains ten times the DRI of Vitamin C, and large quantities of Vitamin B3 niacin), potassium and iron. The Tahitian Noni juice itself contains few nutrients, and only the Vitamin C is retained to any useful level. It is therefore the pulp powder that offers the major nutritional benefit. In fact, because it has to be pasteurized at high temperature to meet regulations the for liquid product, Noni juice loses most of its nutritional content, and even the 31% Vitamin C content is surprising since that too is destroyed at high temperatures.

It is the high phytochemical content of Noni powder that renders it such an important supplement, and a scan down the following components will give you an idea of how the fruit got its reputation. The known Noni benefits are obtained from:

Lignans: these are phytoestrogens that have been reported to offer a reduced risk of ovarian and breast cancers,