
According to a survey conducted by The NPD Group, the growing concerns about obesity and type-2 diabetes is driving low-sugar, sugar-free or sugar substituted products forward. About 70 percent of adult Americans want to cut down or avoid sugar completely, with 40 percent admitting they check food labels regularly for sugar content.
44 percent of American homemakers are extremely or very concerned about serving foods with sugar, with over 50 percent of consumers noting they are aware of and concerned about high fructose corn syrup (one of the most commonly-used sweeteners today).